Every business will tell you that you should register a trademark at both the state and national level if possible. By doing so you are protecting your brand, business, and more, in addition to having extensive legal leverage should your business ever need it.
However, not all businesses take heed of this advice, and fail to register their trademark. The good news is that the Federal Government does provide legal protections for unregistered trademarks. In this article, we’ll dive into what exactly a trademark is, the Lanham Act, and what protections exist for unregistered trademarks in the United States.